Through an initiative of the International Federation of Clinical Chemistry and Laboratory Medicine (IFCC) we were invited to develop a visual communication strategy for the International Week of Clinical Laboratory Professionals. Launched at the EuroMedLab2022 congress held in Munich, Germany, this campaign was virtually consolidated throughout the world during the week of April 18 to 24, 2022, the main objective of this year was to publicize the work of biochemical professionals during the COVID-19 pandemic often made invisible. The general strategy was to generate devices that allowed interaction with users, a round trip to obtain results that could be measured.
The pieces designed were:
- stand for the EuroMedLab2022 Congress
- spot for the stand
- website
- youtube