Under the motto “Take care of your weight … Take care of your heart”, the 2019 Campaign of 100.00 Hearts was launched. Growing every year, with new organizers and sponsors, it informs about being able to live a quality life. The communicator is a unique character who has managed to win the affection of people by treating the content with clarity, grace and respect. The opening of the campaign is given by a special event: a runner and aerobic activities in the open air that brings together a large number of people.
For this client we have been creating the naming, the brand design and the identity since January 2001.